motorsports
Formula E returns to Hong Kong with big hopes
The electric car racing event is out to grab Hong Kongers' attention for the second year running with a new 'Create your future' campaign.
Options aplenty for Malaysia in F1-less future
Regional and local motorsport events might get more attention, which could work out to the benefit of brands.
Formula E: Building a family-friendly, future-focused brand platform
On the eve of Formula E's Hong Kong debut, its local CEO, Alan Fang, talks about building a brand platform that attracts serious fans, families and young, eco-savvy consumers.
WPP investment in JMI reflects motorsport marketing opportunities in Asia
ASIA-PACIFIC - Matthew Marsh, vice president of partnership development for Asia-Pacific at sports marketing company JMI, says the recent investment from WPP highlights the strength of motorsport as a marketing platform, with Asia a particular growth market.
Changi Motosports Hub appoints Fulford PR in Singapore
SINGAPORE - SG Changi, the consortium behind Singapore's first and very own motorsports venue - the Changi Motorsports Hub - has appointed Fulford PR for its communications duties in the city-state.
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