mondelez international
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Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth
After nearly 12 years at Mondelez, Indonesia-based Vikram Chandratrey moves to Tata Consumer Products in India. Mondelez hires ex-Unilever marketing head to lead regional efforts in Southeast Asia.
Milka takes Chinese consumers to a VR alpine world
Swiss chocolate brand enters the Chinese market with a VR campaign.
Mondelez, Carat and Tencent form joint business partnership in China
CHINA - Mondelez International and Carat have announced a strategic partnership with Tencent Holdings to meet the fast evolving and growing demands of the Chinese market.
Dentsu Mobius nabs Pringles in Thailand, retains SIA, expands with Mondelez
BANGKOK - Pringles International has appointed Dentsu Mobius to lead its social strategy and social content implementation in Thailand.
Being Worldwide wins remit for two Mondelez biscuit brands
SINGAPORE - Mondelez International has selected Singapore-based Being Worldwide, a TBWA Group agency, to handle the strategy and creative development for two biscuit brands in Southeast Asia.
CASE STUDY: How Oreo redefined its image online in Thailand
Mondelez International launched a digital campaign for Oreo, entitled “Oreo Cream Nan Puk”, to redefine the image of the cookie online.
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