misinformation
Edelman launches global Counter Disinformation Unit
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
UN calls on big tech to roll back programmatic ads to curb spread of misinformation
United Nations Secretary-General António Guterres urged tech giants to acknowledge the impact of their products and take action to combat disinformation and hate speech.
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"What is good for audiences, is good for business": How BBC's commitment to verified journalism is shaping brand safety for advertisers
In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.
UN told misinformation could harm billions worldwide
The UK’s spokesperson to the UN, Mungo Woodifield, has warned that misinformation and the use of AI to amplify it, threatens to impact billions of people worldwide.
How advertisers are funding record amounts of disinformation
The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world's biggest brands through their programmatic ad buys. Campaign explores.
How and when brands should respond when misinformation goes viral
In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.
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