misinformation
.png&h=268&w=401&q=100&v=20170226&c=1)
The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
Will axing fact-checkers on Meta shift media spend elsewhere?
Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.
Edelman launches global Counter Disinformation Unit
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
UN calls on big tech to roll back programmatic ads to curb spread of misinformation
United Nations Secretary-General António Guterres urged tech giants to acknowledge the impact of their products and take action to combat disinformation and hate speech.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
"What is good for audiences, is good for business": How BBC's commitment to verified journalism is shaping brand safety for advertisers
In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.
UN told misinformation could harm billions worldwide
The UK’s spokesperson to the UN, Mungo Woodifield, has warned that misinformation and the use of AI to amplify it, threatens to impact billions of people worldwide.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
