misaligned content

Why your ad next to trendy pimple-popping, mukbang, and ASMR videos missed the target
Oct 20, 2021
Rahul Sachitanand

Why your ad next to trendy pimple-popping, mukbang, and ASMR videos missed the target

A new report from Channel Factory and Magna shows that while consumers are entertained by misguided ads, advertisers will not be amused by the results of content-ad misalignment.

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