mfa
Why brands shouldn't dismiss advertising alongside news content
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.
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'We are now a performance business': DoubleVerify's CEO on expanding beyond brand safety
On a recent trip to Singapore to attend Campaign 360, CEO Mark Zagorski spoke to Campaign about the company's expansion into social-media measurement, retail media, and AI plans.
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Forbes ‘mistakenly’ ran MFA site for years
The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.
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Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. We ask experts how marketers should navigate problems such as made-for-advertising websites.
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Why 'made-for-advertising' websites are harmful to advertisers and how to avoid using them
A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies and verification firms to clean up automated ad platforms and curate for quality.
Industry bodies revise guide to digital-ad practices
AANA, IAB and MFA's new document seeks to build trust in Australia's digital advertising ecosystem.
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