merger
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Hakuhodo and DY Media Partners merge in Japan
The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising community.
Omnicom-IPG billings worth $2.7 billion in China: Ebiquity
The merger locks in a 15.5% global market share, but China becomes the decisive battleground to close the gap with rivals.
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
Timeline of a mega-merger: The origins of Omnicom and IPG
See the full timeline of advertising's new powerhouse merger here.
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‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover
With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, employees, and opportunities for smaller agencies?
Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'
Sadoun said new holding company 'will require every leader to be focused internally on integration'.
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