media rebates
Martin Sorrell takes issue with industry's 'trust crisis'
Focus on relationships, the WPP chief advises.
Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary
Some of the industry's biggest names speak out in a Campaign documentary series.
Industry in Asia must not ignore ANA rebate advice
Clients should replace "hopelessly" outdated contracts with the ANA's contract template ASAP, according to industry insiders contacted by Campaign Asia-Pacific.
ANA: To end rebates, marketers must seize control of media agency relationships
New guidelines urge creation of chief media officer role to oversee agencies, and include template for airtight contract.
Media rebates in China highest in Asia-Pacific: WFA
ASIA-PACIFIC - China has the highest media rebate levels in Asia-Pacific, followed by Indonesia, the Philippines and India, according to a survey by the World Federation of Advertisers (WFA).
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