media buying
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How to put creativity back into media buying
RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.
What do you do if you're Dentsu?
As a growing divergence in financial performance between Japan and the rest of the world emerges, Ian Whittaker explores if it's time for Dentsu to evaluate whether or not to keep its international assets.
Female and working in media investment? Practise your golf swing
Investment teams at media agencies are 'chest-beating, cliquey old boys' clubs'. Can they ever hope to change?
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Year in Review: The biggest media stories of 2023
GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.
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GroupM ramps up decarbonisation efforts in new partnership with SeenThis
With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.
Carlsberg appoints global media agency to $229 million account
Shortlist comprised Wavemaker Global, iProspect and Zenith.
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