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Axiata takes naming rights for regional badminton tournament
Feb 16, 2012
Racheal Lee

Axiata takes naming rights for regional badminton tournament

KUALA LUMPUR - Axiata Group, one of Asia’s largest telecommunications companies, has unveiled its sponsorship for a new badminton championship.

Marketers shoot for World Cup ROI
Jun 7, 2010
Matthew Carlton

Marketers shoot for World Cup ROI

GLOBAL - While spectators wait for the kick off, marketers and media owners hope the FIFA World Cup 2010 will kick start their industries out of a slump, as the tournament is set to add two per cent to global advertising revenue this year.

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