madhouse
In India, WPP sells out of Rediffusion JVs, buys out Madhouse
Sudler, Wunderman and Y&R, which now operate as joint-venture agencies with Rediffusion, will now be developed as wholly owned agencies.
Bluefocus spends US$359 million on mobile ad platforms Madhouse and Domob
SHANGHAI - Bluefocus Communication Group will be acquiring smartphone ad platform Domob for US$288.1 million and investing US$71.2 million for a 54.77 per cent stake in mobile ad platform Madhouse.
Rovio and Madhouse partner to drive mobile marketing in China
SHANGHAI – Rovio, creator of the mobile game Angry Birds, has announced a partnership with the mobile advertising network, Madhouse, in China.
Maxus China bolsters senior management with new hires
SHANGHAI - Maxus China has brought two media veterans on board: Robert Lai in the newly-created role of national head of digital; and Leon Chen as managing director of Maxus Shanghai.
Madhouse partners with Far EasTone Telecommunications in cross-carrier mobile advertising
SHANGHAI - Renowned Chinese mobile advertising network Madhouse Inc. has announced a strategic partnership with Taiwanese mobile carrier Far EasTone Telecommunications, to help develop and enable Far EasTone's cross-carrier mobile internet advertising network in Taiwan.
Madhouse Inc and iResearch Partnership launch mobile ad tracking service
SHANGHAI - Chinese mobile advertising network Madhouse Inc. and consulting group iResearch will launch a mobile advertising monitoring service called mWebTracker to allow clients to track ads in real time on the mobile internet.
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