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Why brands in China are entering the podcast world
Podcasters and branding experts in China talk about the the importance of connecting with Chinese youth through audio content, creating a unique sound or conversation style, and the risks of slow returns on podcasts.
Why more brands are embracing podcasts in China
From Louis Vuitton to Nike and Lancôme, brands in China are tapping into the power of sound to cut through the clutter and build more in-depth and meaningful connections with consumers.
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LVMH expands partnership with Alibaba as 618 sales soar
Luxury brands such as Prada and Valentino make a strong showing on Alibaba at this year's 618 sales.
'Pseudoscientific marketing' or a bold innovation in quantum science? Guerlain's new luxury skincare offering sparks controversy
SOUNDING BOARD: Luxury skincare brand Guerlain has come under fire for its bold claims that its new $740 cream boasts the innovations of quantum science. Whilst some online have revelled it as a marvel, others are labelling it a misguided marketing attempt. Campaign asks experts to weigh in on the debate.
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
US allocated lion’s share of business.
Louis Vuitton’s pop-up bookstands in Shanghai make a splash on social media
Louis Vuitton’s dedication to travel goes back to the brand's origins as a luggage maker.
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