luxury car

Infiniti places ambition over odds in its push for growth
Feb 21, 2018
David Blecken

Infiniti places ambition over odds in its push for growth

Still working to define itself in Asia, the Japanese carmaker is betting on social media and aims to combine inspiring human stories with more insight into its own brand DNA.

Infiniti works to hone its ‘entrepreneurial’ positioning
Sep 27, 2016
David Blecken

Infiniti works to hone its ‘entrepreneurial’ positioning

Nissan’s luxury subsidiary is aiming for sharper definition to help it claim more share in its key markets.

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