life insurance

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers
Jan 18, 2021
Rahul Sachitanand

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers

The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.

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