libra

Nov 15, 2019

Does Facebook's Libra currency have a future?

SOUNDING BOARD: After a rocky launch and a grilling from Congress, cryptocurrency experts give their view on whether Facebook's Libra still has legs.

Nov 13, 2019

Examining blockchain: uses in advertising, media and beyond

First used as the backbone of Bitcoin in 2009, blockchain technology has many applications beyond cryptocurrency that can benefit advertisers, consumers, governments and media organisations.

Jul 17, 2019

Delving into Libra: Is Facebook's currency the future of finance?

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

Jul 28, 2015

A new tampon campaign could help you 'face your fears'

AUSTRALIA - In an effort to tie Libra’s tampons to a bigger, coming-of-age story that has young Australian women “fighting their fears”, Clemenger BBDO has created another platform and associated content for users to share their stories.