league of legends
Sep 1, 2020
Twitchy fingers ready: Campaign promotes upcoming League of Legends World Championships
The latent power in gamers' hands takes the spotlight in a campaign by TBWA China for Riot Games, marking the upcoming 10th League of Legends World Championships in Shanghai.
Oct 15, 2019
Why Oppo is pursuing the esports audience
The Chinese brand has developed smartphone functionality specifically for the gaming audience.
Sep 20, 2018
Mastercard signs up as first global sponsor of League of Legends esport
Three-year deal is the first for the Riot Games title.
Oct 18, 2016
Get over esports stigmas or miss out on a big opportunity
Panellists at a session hosted by H+K Strategies said the APAC esports market is ripe for investment due to its exploding popularity.
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