language
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TM taps gen AI to in language-diverse Merdeka campaign
Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.
The value of language in an AI-generated marketing world
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
Fairy comments and our evolving use of language
Comments are not just comments. Brands must understand nuances of tone and voice before adopting language trends for popularity, says this consumer insights lead.
Found in translation: Australian artists improve on poorly translated government Covid info
INSPIRATION STATION: A group of artists created posters that provide Covid guidance in 26 languages—in response to government info that wasn't translated with proper care.
How Spark helped New Zealand learn Māori by taking photos
CASE STUDY: Partnering with Colenso BBDO and Google, the telco’s innovative mobile app played a big part in spreading the language and building brand equity.
Integral Ad Science expands brand-safety offering to 40 languages
Support now includes Chinese (both simplified and traditional), Japanese, Thai, Korean and Tagalog.
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