kathy tunheim

PR in strong position to share in digital pie: IPREX president
Mar 12, 2012
Emily Tan

PR in strong position to share in digital pie: IPREX president

Public relations has evolved beyond pure media relations and is fast converging with the advertising industry – particularly within the digital space. The challenge for agencies: Finding the courage and talent to adapt swiftly enough, according to Kathy Tunheim, global president of IPREX, a global network that represents 72 independent PR agencies in 107 markets.

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