jye smith
Jye Smith joins PwC
Former Weber Shandwick top-level digital exec moves to consultancy in digital leadership role.
Engaging SXSW day three: Content, content, content
AUSTIN, TEXAS - Highlights from day three at SXSW touch on how brands need to think about getting their content distributed as well as strategies for effective content collaboration.
Engaging SXSW Day Two: Making data accessible
AUSTIN, TEXAS - Day two at the 2014 SXSW Interactive Festival highlighted current trends around data, data visualisation and user-experience design.
Community Management: PR the perfect fit for shaping conversations
Brands are increasingly turning to public relations agencies to manage communities through social media and other platforms.
Brands should approach Twitter's ad API with caution
With the launch of its advertising API (application programming interface), Twitter has armed brands with powerful tools to optimise and deploy advertising, but experts caution that brands should not allow that to alter the personal tone of the medium.
Weber Shandwick promotes Jye Smith to vice president of digital for Asia Pacific
HONG KONG - Weber Shandwick has promoted Jye Smith to vice president of digital for Asia Pacific, bringing him from Sydney to its regional Centre of Digital Excellence in Hong Kong.
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