jkr
JKR x Ipsos: 85% of marketing spending on brand assets are not 'distinctive'
TOP OF THE CHARTS: Only 15% of brand assets are labelled gold and defined as truly distinctive, by marketing research and consulting firm Ipsos and independent global branding agency JKR.
Women to Watch Greater China 2022: René Chen, JKR
Chen brings together the value of creativity and business for brands. In the most challenging moment of the pandemic, she led JKR to win new clients and extend existing business while promoting Chinese design and creativity internationally.
Women to Watch Greater China 2022: Theresa Wu, JKR
Wu rebranded JKR from a design studio into an integrated branding company while leading a push to tap into local markets through deeper and broader cooperation with Chinese and global brands.
JKR names first China CEO
In the new position, Jacquelien Postigo Brussee will cooperate with China CCO René Chen.
Brand design in China enters early adulthood: JKR's René Chen
Commercial design in China is growing beyond an adolescence marked by uncertainty and imitation, according to the partner and CCO of JKR Shanghai. But even as brands become more bold and assured, more progress is needed to achieve full maturity.
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