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Ikea unveils 'Make space better' campaign
SINGAPORE - Swedish home furnishing brand Ikea has unveiled a campaign that colorfully emphasises the need to 'Make space better', in conjunction with the brand's 2014 catalogue launch.
Ikea moves creative account to BBH
SINGAPORE - Home furnishing retailer Ikea has named BBH Asia Pacific as its lead creative agency to run its full suite of integrated communications.
Ikea launches annual soft toy campaign with SPH, MediaCorp
SINGAPORE - Home furnishing retailer Ikea has launched its annual 'Soft Toy Campaign' to help children in Singapore and worldwide.
CASE STUDY: How Ikea built anticipation for 2013 catalogue
SINGAPORE - Home furnishing retailer Ikea worked with Leo Burnett Singapore to launch an 'Ikea Catalogue Countdown Room' to build anticipation for the arrival of its 2013 catalogue.
Ikea appoints Leo Burnett for Singapore, Malaysia
SINGAPORE - Home furnishing retailer Ikea has appointed Leo Burnett to take charge of its full suite of creative services.
Ikea shortlists agencies for creative pitch
SINGAPORE - Ikano Retail Asia has shortlisted three creative agencies for its flagship furniture brand, Ikea, in Singapore and Malaysia.
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