inflation
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WFA: APAC media inflation set to soar in 2025, 2026
Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in APAC's fiercely competitive market.
Why the current economic climate presents the perfect time to invest in marketing
Businesses have a unique opportunity to adapt, streamline processes, position themselves for future growth and stay ahead of the competition by investing in marketing, which can be a powerful driver of success.
Inflation vs. advertising: The battle for companies' bottom lines
Rising prices threaten profitability, but in lean times, you wouldn't pause building a factory; why is brand-spend any different? Ian Whittaker reminds advertisers looking for long-term gains to not give in to the ‘penny wise, pound foolish’ savings siren.
Mark Read: Fears about agencies were ‘overblown’ after we grew faster than FAANGs
Inflation encourages clients to invest in marketing, WPP CEO says.
Dentsu chiefs: Wage inflation has peaked and hiring is ‘easier’ since tech slowdown
'Automation-first' mindset will increase profitability, agency group says.
APAC media inflation to rise 4% in 2023
TOP OF THE CHARTS: Asia-Pacific is the only region to see media inflation rise this year, but overall levels will remain lower than elsewhere, according to ECI's Q1 report.
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