indonesias

Key lessons for marketers from L’Oréal Indonesia's ecommerce journey
May 18, 2021
Rahul Sachitanand

Key lessons for marketers from L’Oréal Indonesia's ecommerce journey

Umesh Phadke, L’Oréal's president director in Indonesia, holds forth on how the cosmetics giant rapidly grew what started as a two-person business, digitising a largely offline market while nippy D2C upstarts added to the competition.

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