inapp
Mobilise your partnerships: How to increase in-app sales in Southeast Asia
Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.
In-app video spend more than doubles in APAC: Pubmatic
Ad spend on in-app video is shooting up, but despite the growth of short-form video apps, long-form viewing on mobile is dominant.
Adjust bets on Southeast Asia's booming mobile market
Fraud prevention will be a key focus for mobile measurement firm's Southeast Asia expansion plans.
What Southeast Asian marketers can learn from North America to maximise in-app programmatic
Lack of understanding, trust and inventory perception may be holding them back.
APAC leading globally for in-app ad growth
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
SpotX integrates IAB Tech Lab’s Open Measurement SDK
IAB Tech Lab has more than doubled certified partners using the OM SDK since December.
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