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‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
H&M files lawsuit against Shein in Hong Kong for copyright infringement
The Swedish fast-fashion giant is suing its rapidly-growing Chinese rival Shein in Hong Kong, for what it claims is "a substantial reproduction of copyrighted works."
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H&M goes virtual with immersive Roblox experience
The game was created in partnership with Dubit.
A sustainable future ahead? IoDF teams up with H&M to celebrate digital innovation in retail
With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.
Sustainable labels: How can fast fashion emerge from an ethical mess?
With more brands slapping on eco-friendly promises that may, or may not be true, can sustainable marketing be a bigger part of the solution and less of the problem?
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Mother's first H&M work is a love letter to young British women and clothes
From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.
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