health
Edelman names global health co-chairs
Courtney Gray Haupt and Jen Hauser will retain their roles as chair of US health and as global client lead, respectively, as part of their new titles.
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AIA’s CMO breaks down new campaign that redefines 'health'
In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.
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Why it’s important to avoid generic healthcare communications
GCI Health's Glen Halliwell says that communicating about healthcare in APAC should be tailored to a market’s concerns such as an ageing population, cultural norms, and insurance habits.
Ice-T lends his voice to Sanofi's latest flu-shot campaign in the US
The French pharmaceutical company created a “movie trailer” to warn people about the upcoming flu season.
Top independent health agency opens in APAC
Klick Health opens regional hub led by former Ogilvy Singapore managing partner Mitchell Tan.
Post-Liver King scandal, brands don’t know which fitness creators to trust
After claiming a natural physique to millions of social media followers, Brian Johnson, AKA Liver King, admitted to using steroids — illustrating the numerous brand safety landmines in the fitness creator category
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