hair care

Apr 8, 2021

Head & Shoulders on subverting shampoo ad tropes with new anime campaign

EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.

Jun 30, 2010

CASE STUDY: Vidal Sassoon raises its profile in Japan

Vidal Sassoon aimed to raise its profile and increase its status as an aspirational brand in Japan's highly advanced hair care market.