gum
Meet the little-known CMO atop a global confectionary giant
Irish transplant Orla Mitchell is quietly driving innovation for brands like Doublemint and Skittles at Wrigley.
Mentos' tactical campaign stops bad breath doing the talking
SHANGHAI - Perfetti Van Melle and BBH China have teamed up to deliver a tactical campaign for Mentos Pure Fresh Chewing Gum to beat halitosis.
Extra gum launches idols endorsed campaign to drive brand awareness in China
Wrigley’s chewing gum brand Extra takes fans on a romantic journey to the dessert of Dunhuang in China for its 2010 thematic campaign to boost awareness.
Doublemint's 'Project closer' asks Chinese to share special moments
In a bid to further promote its famous chewing gum brand Doublemint, Wrigley has kicked off a nationwide campaign, both online and offline, that will cover all major cities in China over the next three months.
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