going global
Jul 9, 2018
Xiaomi's poor IPO may have little bearing on its consumer brand equity
Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.
Jun 30, 2017
Agencies aim to provoke with altered US currency
With dead emperors covering dead presidents, Shenzhen agencies seek clients who are ready to 'Take over America', and make a statement about their city's creative community.
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