gifs

Giphy's Alex Chung: Why advertisers love branded GIFs
Jul 15, 2019
Olivia Parker

Giphy's Alex Chung: Why advertisers love branded GIFs

The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.

The untapped potential of GIFs
Oct 19, 2017
Tanya Wilson

The untapped potential of GIFs

The founder of a festival celebrating GIFs as an art form explains why marketers should think more expansively about this curiously powerful format.

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