gifs
Jul 15, 2019
Giphy's Alex Chung: Why advertisers love branded GIFs
The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.
Oct 19, 2017
The untapped potential of GIFs
The founder of a festival celebrating GIFs as an art form explains why marketers should think more expansively about this curiously powerful format.
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