gdpr
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AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.
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‘A knife edge of what is legal’: Six years on from GDPR, marketers are still taking data privacy risks
25 May marked six years since GDPR was brought into effect, but is it still fit for purpose as a consumer data protection shield?
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Meta fined $414 million for forcing users to accept personalised ads
The conclusion of two lengthy investigations into Meta by the European Union has resulted in a more than $400 million fine for the company.
How marketers can future-proof their brands in a privacy-first era
Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.
GDPR: It's all illegal
THE AD CONTRARIAN: What will happen now? My guess, the IAB will come up with some new horseshit that will take years to litigate while the adtech industry goes merrily along screwing the public.
Advertising practices that fall under privacy laws: A guide for APAC marketers
GDPR and other privacy laws should not be relegated to compliance departments—data collection practices that powers advertising on the internet sits at the heart of these regulations and requires the attention of marketers.
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