futureproof

UM unveils ‘Futureproof’ positioning
Mar 9, 2021
Daniel Farey-Jones

UM unveils ‘Futureproof’ positioning

IPG media agency to prize speed, diversity and ethics.

Seven questions leaders must ask to futureproof the agency model
Oct 20, 2020
Eileen Kiernan

Seven questions leaders must ask to futureproof the agency model

Agencies can futureproof by embracing the now and the next with an open mind, while challenging legacy ways of working and understanding how to pivot quickly, writes the global CEO of UM.

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