furniture
Rebranding: How Courts Malaysia is using humour to unite Malaysians
KUALA LUMPUR - Concocting a brand personality that cuts across multicultural and multi-strata Malaysia is tough. But electronics and furniture retailer Courts Malaysia is finding success with a $6 million refresh that includes advertising, store redesigns, a new ecommerce platform and, for the first time in 20 years, a brand ambassador.
Ikea takes cautious approach in China
BEIJING - Ikea, the Swedish home furnishing retailer, will take a conservative approach in China to avoid repeating a mistake they made in Russia.
CC&E scoops duties for mattress maker Airland
SHENZHEN - Local agency CC&E has been appointed by mattress producer Shenzhen Airland to handle brand activation, packaging and market promotion.
IKEA grand opens in MegaBox Hong Kong with 'Love where you live' project
Home products retailer IKEA has opened a new store at MegaBox in Kowloon Bay, Hong Kong with a ‘Love where you live’ project to celebrate the launch.
Hanssem appoints G2 for concept store promotion in Korea
SEOUL - US furniture company Hanssem has appointed G2 Seoul to develop pre- and post-launch promotional materials for its new concept store, the Lifestyle Shopping Center.
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