furniture

May 27, 2015

Rebranding: How Courts Malaysia is using humour to unite Malaysians

KUALA LUMPUR - Concocting a brand personality that cuts across multicultural and multi-strata Malaysia is tough. But electronics and furniture retailer Courts Malaysia is finding success with a $6 million refresh that includes advertising, store redesigns, a new ecommerce platform and, for the first time in 20 years, a brand ambassador.

Jan 14, 2011

Ikea takes cautious approach in China

BEIJING - Ikea, the Swedish home furnishing retailer, will take a conservative approach in China to avoid repeating a mistake they made in Russia.

Oct 26, 2010

CC&E scoops duties for mattress maker Airland

SHENZHEN - Local agency CC&E has been appointed by mattress producer Shenzhen Airland to handle brand activation, packaging and market promotion.

Jun 29, 2010

IKEA grand opens in MegaBox Hong Kong with 'Love where you live' project

Home products retailer IKEA has opened a new store at MegaBox in Kowloon Bay, Hong Kong with a ‘Love where you live’ project to celebrate the launch.

Sep 11, 2009

Hanssem appoints G2 for concept store promotion in Korea

SEOUL - US furniture company Hanssem has appointed G2 Seoul to develop pre- and post-launch promotional materials for its new concept store, the Lifestyle Shopping Center.