fsmforum
Photos: Financial Services Marketing conference 2016
The 2016 edition of the FSM (Financial Services Marketing) Forum attracted around 150 delegates yesterday in Hong Kong for a full-day conference that focused on issues of transparency and trust, rebranding for emotional impact, use of fintech innovations and more.
Trust and Trump loom large at Financial Services Marketing forum
Day-long conference opens with trust discussion that emphasises fundamentals and content with empathy.
Financial Services Marketing Forum previews programme
The programme for the FSM Forum, taking place on 10 November in Hong Kong, includes speakers from a wide range of banking and insurance institutions.
Photos: Financial Services Marketing conference 2015
Photos from Campaign's Financial Services Marketing forum, held yesterday in Hong Kong. Please see the related-article link at the bottom of the page for highlights and takeaways from the day.
Open-source and mobile: The future of financial services in Asia
HONG KONG - The opening panel at the Financial Services Marketing Forum this morning set an entertaining and lively tone, reflecting an industry that is actively moving (and being pushed) beyond its long-held traditions in both business operations and marketing.
Highlights from the Financial Services Marketing conference
HONG KONG – At Campaign Asia-Pacific's Financial Services Marketing conference here yesterday, marketers from banks, asset-management firms and insurance companies took a good hard look at the challenges they face while sharing practical lessons from both inside and outside the finance industry.
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