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Musk’s X battles India in court while advertisers continue to play hardball
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
DFS introduces experiential whisky pop-up at Changi Airport
Travel retail brand highlights consumer experience with immersive new promotion, marketing head said.
Nike 'knits' trainers from scratch with outdoor stunt in Shanghai
SHANGHAI - For the launch of Nike's new Free Flyknit shoes, Wieden+Kennedy Shanghai launched an outdoor stunt that highlighted the lightweight feature of the product.
Tim Tam rolls out free sampling campaign in Hong Kong
HONG KONG - Tim Tam has hit the streets of Hong Kong to give away free chocolate biscuits for a 24-week period, with the first such sampling activity held last Saturday, 15 December.
Awfullychocolate dishes out pop-up campaign in countdown to 'Mayan apocalypse'
HONG KONG - Awfullychocolate is offering free sweets to mark 21 December—the supposed end of the world according to those who believe the Mayan calendar predicts our doom.
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