eyeka
Crowdsourcing content shifts upstream to 'open innovation' in Japan
Eyeka sees video taking a backseat as companies reportedly start to turn to outsiders for help on business and organisational challenges.
An independent creative's view of crowdsourcing and agency roles
SHANGHAI - Since the evolution of corporate crowdsourcing in the mid-2000s, the method has started to gain legitimacy for advertisers in the creative process. Here, we hear from an independent creator who is based in China but has lent his ideas to global campaigns.
ADK envisions a brave new crowdsourced future for Japanese brands
TOKYO - Earlier this month, Campaign reported ADK’s launch of Sticki, a collaborative content creation unit the agency hopes will come to span the globe. We then spoke to Sticki’s director, Masaya Haraguchi, at ADK’s headquarters about his ambitions to take video and co-creation to a new level for Japanese brands.
Eyeka reveals growth ambitions with appointment of APAC MD
ASIA-PACIFIC - Crowdsourcing platform Eyeka has appointed Ambba Kuthiala, a former GM of Publicis Singapore, to the newly created post of managing director for Asia-Pacific.
Coke China seeks 'refreshing' ideas through crowdsourcing
GREATER CHINA - Joining Unilever, Hyundai and many other brands that have used crowdsourcing platform Eyeka to generate marketing inspiration, Coca-Cola is launching two contests in China with a total prize pool of more than US$36,000.
How crowdsourcing platform Eyeka became part of Unilever’s creative process
After 15 years, even an award-winning idea such as ‘Dirt is Good’ for Unilever’s laundry detergent brands, Omo and Breeze, may need a refresher.
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