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Over 70% of brands are investing in influencer marketing in India, says new EY report
Apr 7, 2024
Campaign India Team

Over 70% of brands are investing in influencer marketing in India, says new EY report

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

Over 70% of brands are investing in influencer marketing in India: EY
Apr 4, 2024
Campaign India Team

Over 70% of brands are investing in influencer marketing in India: EY

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

Marketing CPGs will depend on 'buying' vs 'shopping' in future: EY
Jun 25, 2018
Babar Khan Javed

Marketing CPGs will depend on 'buying' vs 'shopping' in future: EY

In a future where connected technologies and smart homes are the new normal, people will either 'shop' for goods themselves or 'buy' through automation, with psychographic-based segmentation gaining importance, according to Ernst & Young Solutions.

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