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ZenithOptimedia increases global ad spend forecast
Jul 20, 2010
Mark Banham

ZenithOptimedia increases global ad spend forecast

GLOBAL - ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2 to 3.5 per cent during 2010 and stated it is not expecting a 'double dip' recession but is "still cautious" about the market.

ZenithOptimedia increases global ad spend forecast
Jul 20, 2010
Mark Banham

ZenithOptimedia increases global ad spend forecast

GLOBAL - ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2 to 3.5 per cent during 2010 and stated it is not expecting a 'double dip' recession but is "still cautious" about the market.

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