ehrenbergbass institute
Oct 4, 2017
Big brands aren't dying and young people don't hate them: Research
An evidence-based report from the Ehrenberg-Bass Institute punctures received wisdom and should be required reading.
Mar 27, 2012
Facebook is a lower quality medium than TV: Marketing academic
GLOBAL - Advertisers should pay less to reach people on Facebook than on TV because the former skews mainly towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute of South Australia.
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