dooh

Feb 18, 2024

Storytelling and measurability: Why creatives are embracing digital out of home

From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.

Dec 13, 2023

Adtech company Perion acquires Hivestack for $100 million

With this acquisition, Israeli company Perion expands its global footprint and capabilities to enter the DOOH space.

May 15, 2023

Smart taxi billboards give hyper-targeting DOOH new meaning in Hong Kong

A digital OOH company has modernised transit vehicle advertising in Hong Kong by converting the iconic red taxis into smart, mobile billboards.

Mar 21, 2023

Neuroscience study shows DOOH on social media 'unlocks significant value'

A neuroscience study has shown how digital out of home enhances social media campaigns.

Dec 13, 2022

Outdoor advertising in Hong Kong is far from dead

PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.

Oct 14, 2022

Tech Bites: Week of October 10, 2022

News from Samsung, Sitecore, Adobe and more.