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Storytelling and measurability: Why creatives are embracing digital out of home
From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.
Adtech company Perion acquires Hivestack for $100 million
With this acquisition, Israeli company Perion expands its global footprint and capabilities to enter the DOOH space.
Smart taxi billboards give hyper-targeting DOOH new meaning in Hong Kong
A digital OOH company has modernised transit vehicle advertising in Hong Kong by converting the iconic red taxis into smart, mobile billboards.
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Neuroscience study shows DOOH on social media 'unlocks significant value'
A neuroscience study has shown how digital out of home enhances social media campaigns.
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Outdoor advertising in Hong Kong is far from dead
PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.
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