display advertising
One-on-one with Cindy Yan Chan
Focus Media’s chief strategy officer has a fervour for shaping brands and aiding national economic development. Atifa Silk spoke with Chan about recent victories, adapting the company’s innovations across international waters, and the work-life balance of one of Asia-Pacific’s leading career women.
Forrester: Display ad spend healthy for next 5 years thanks to mobile
New report highlights key trends around mobile and PC spending in the Asia Pacific region.
Mobile advertising in Australia surges 220 per cent in 2012: IAB
AUSTRALIA - Mobile advertising more than doubled in Australia last year to US$88.7 million while video advertising grew 30 per cent in the same period to $93 million, according to IAB Australia.
Google’s Neal Mohan on the future of display advertising
Display ads in Asia are going through a renaissance, moving from 'punch-the-monkey' ads to rich, interactive creatives, says Google’s senior vice president of strategy and product development, Neal Mohan.
How to improve the effectiveness and ROI of display advertising
Vikas Gulati, vice-president, Asia for online travel search engine Sprice gives pointers to online advertisers looking to target their ideal audience.
Financial services online shift drives digital display ads : MediaMind
GLOBAL - The internet revolution continues with the gradual shift of financial services from traditional means to the online space, opening up a strategic marketing channel according to a new study by MediaMind.
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