dim jack
Dec 15, 2014
McDonald's hijacks HKTV drama in industry-first spot
HONG KONG - Right after a shootout scene from the popular HKTV police drama Borderline (警界線), a McDonald's spokescharacter appears to disrupt the plot—in a newfangled method of product placement made possible with the flexibility of online broadcasting.
Jun 23, 2010
McDonald's Hong Kong hunts for Dim Jack to promote new McNugget sauces
McDonald’s Hong Kong has brought back ‘Dim Jack’, a McNugget’s sauce burglar, with a fully integrated campaign focusing on social media to promote a new series of sauces for chicken nuggets.
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