digital measurement
'Creative up to four times more important than the media plan' says comScore
GLOBAL - comScore Inc has released findings showing that creative quality drives more than half of the sales changes for brands analysed, four times higher than the impact of the specific media plan involved.
Five things you should know about digital media measurement in APAC
In an increasingly fragmented digital environment, accurately measuring online audiences has grown in complexity. Will Hodgman, comScore executive vice-president for Asia-Pacific, shares five things you need to know about digital media measurement.
Five things you should know about digital media measurement in APAC
In an increasingly fragmented digital environment, accurately measuring online audiences has grown in complexity. Will Hodgman, comScore executive vice-president for Asia-Pacific, shares five things you need to know about digital media measurement.
Five things you should know about digital media measurement in APAC
In an increasingly fragmented digital environment, accurately measuring online audiences has grown in complexity. Will Hodgman, comScore executive vice-president for Asia-Pacific, shares five things you need to know about digital media measurement.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)