digital display advertising

Programmatic to trade two-thirds of global display ads by 2019: Zenith
Nov 20, 2017
Babar Khan Javed

Programmatic to trade two-thirds of global display ads by 2019: Zenith

Growth in the APAC region will come from focusing on premium inventory, the consolidation of DMPs and SSPs, and the focus on ROI, according to a new report from Zenith.

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