digital chameleon
DATA POINTS: Australia's lack of digital preparedness
Research that subjected 625 agency, brand and media-owner participants in Australia to a digital skills assessment reveals an alarming lack of proficiency in online advertising, social media, content marketing and analytics. Digital Chamelon's Digital IQ Index 2014 also reveals that digital knowledge is sequestered in small digital teams and that agencies demonstrate no better understanding of digital fundamentals than do brands or media owners.
Study highlights significant digital skills gap in Australia
SYDNEY – A significant digital skills gap exists in Australia, with nearly three-quarters of sales and marketing professionals less than comfortable with their digital expertise, a survey shows.
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