digital assistants
Dec 6, 2018
Digital-assistant voices should be female, says science
In a world where conversational commerce is set to proliferate, it’s imperative for brands to understand the true impact elicited by different voices. Neuro-Insight and Mindshare looked into it.
Mar 16, 2018
Two-thirds of advertisers plan ads for voice-activated devices this year
As well as targeting, most advertisers and agencies believe the ability to use dynamic creative makes digital audio an increasingly attractive medium.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
