digital ad ratings
Feb 13, 2018
How accurate is mobile ad targeting?
TOP OF THE CHARTS: Nielsen SEA report confirms that mobile ads reach their intended targets at rates exceeding 'desktop' digital ads.
Jun 28, 2017
Nielsen China partners with Sina Weibo to enhance DAR offerings
The company also rolls out Digital Brand Effect for the first time in China.
Jul 14, 2015
Nielsen to rate Asia, digitally
The company announced roll out of its Digital Ad Ratings measurement product in six Asian markets.
May 29, 2015
Nielsen develops Digital Ad Ratings for China with Tencent
BEIJING - In collaboration with Tencent, Nielsen has launched its own measurement standard for digital campaigns in China, claiming the system is a step above iGRPs.
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