dettol
Reckitt mixes culture and customs to take on Indonesian consumers
Reckitt Indonesia cleverly breaks down traditional barriers, without foregoing local culture in key campaigns with Durex, Dettol and Harpic.
Dettol salutes 'Covid protectors' by placing them on the label
In India, the brand has replaced its logo with pictures of the protectors along with their stories.
Publicis Media wins global Google tech stack duties for Dettol maker Reckitt
Appointment comes after group secured Google Marketing Platform reseller status last year.
Havas Worldwide HK throws Dettol an orange beach party
Havas Worldwide Hong Kong has thrown two "Orange Beach" parties, 'hijacking' Clear Water Beach and Stanley Beach in the past two weeks to launch Dettol Re-energize Showergel . Thanks to sunny weather, the crowds have had a fun time playing with the orange floating beds and balls, as well as trying out the product when washing up afterwards.
CASE STUDY: Dettol's unique word-of-mouth campaign in China
SHANGHAI - Word of mouth agency Advocacy says its unique campaign for Reckitt Benckiser brand Dettol proved "15 times more efficient" than television.
Reckitt Benckiser appoints Advocacy to build WOM strategy
SHANGHAI – Reckitt Benckiser has aligned with Advocacy, a Shanghai-based word-of-mouth (WOM) marketing agency, to develop campaigns for household and personal care brands Dettol and Veet.
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