crowdsourcing
Standard Chartered joins TBWA in crowdsourcing platform launch
The agency claims Flare Studio enables agency-controlled content production at the scale needed to feed brands' 'insatiable' demand.
Create entertaining, sexy ads to lure millennials...or let them do it for you
The truth is, this coveted cohort is open to advertising—if they're getting something back for it, says 9GAG's chief operating officer.
Crowdsourcing content shifts upstream to 'open innovation' in Japan
Eyeka sees video taking a backseat as companies reportedly start to turn to outsiders for help on business and organisational challenges.
Japanese property company enlists target consumers as creators
Leopalace 21, a Japanese property management company, sees crowdsourcing as the best way to engage millennials and build its brand internationally.
BBDO partners with Mars to launch video crowdsourcing platform
Similar to crowdsourcing specialists like eYeka, Flare Studio is the first such platform to be launched by a creative ad network.
An independent creative's view of crowdsourcing and agency roles
SHANGHAI - Since the evolution of corporate crowdsourcing in the mid-2000s, the method has started to gain legitimacy for advertisers in the creative process. Here, we hear from an independent creator who is based in China but has lent his ideas to global campaigns.
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