creativex
4 days ago
CreativeX report finds brands waste millions on assets that are never used
Nearly all global campaign toolkits are never activated in local markets, according to the findings.
The Information
Mar 9, 2024
CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women
CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.
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