creativex

CreativeX report finds brands waste millions on assets that are never used
Jul 3, 2024
Eric Berger

CreativeX report finds brands waste millions on assets that are never used

Nearly all global campaign toolkits are never activated in local markets, according to the findings.

CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women
The Information
Mar 9, 2024
Bailey Calfee

CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women

CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.

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