creative coding
Apr 28, 2015
Laurent Thevenet leaves BBDO Proximity for RGA Singapore
ASIA-PACIFIC - After two and a half years as technical director at BBDO Proximity, Laurent Thevenet has joined RGA as technology director. His ambition is to put the Singapore office on the creative and technological map within the RGA global network.
Mar 25, 2015
What marketers can learn from creative coders
Laurent Thevenet is a coder turned creative technologist. Lacking any agency or marketing background, he instead brings a startup mentality to his technical director role at BBDO Proximity in Singapore. Here, Thevenet offers practical advice to marketers who want to maximise creative tech and the mindset that comes with it.
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